Responsible use of Synthetic Media

Create a custom avatar of yourself or a team member quickly. Please note: each custom avatar needs an explicit consent of the person.

If you have any questions, comments, or concerns regarding these terms or the Services, please contact us at:

[email protected]

People first. Always.

As a company working with this new kind of media we’re aware of responsibility we have. It is clear to us that artificial intelligence and similarly powerful technologies cannot be built with ethics as an afterthought. It needs to be front and centre, an integral part of the company: reflected in both company policy and in the technology we are building. 

2. We will not offer our software for public use. All content will go through an explicit internal screening process before being released to our trusted clients.

3. We will never re-enact someone without their explicit consent. This includes politicians or celebrities for satirical purposes. 

4. We will continue to actively work with media organizations, businesses  and research institutions to develop best practices and educate on video synthesis technologies.

Isn’t this technology dangerous? Can I make an avatar of everyone?
No, you can’t create a custom avatar of someone. Any custom avatar requires explicit consent from the person to be made the avatar and our team manually checks and processes all custom avatar video footage.

This means that it is impossible to impersonate a celebrity or a politician.
Can we use existing videos or images to create a custom avatar on Reachout.ai?
No. To create a custom avatar, you need to make a special video recording and use a custom avatar script. The process takes about 10-15 minutes.